I've been watching several of Penn Jillette's YouTube posts and I've got to say, I admire the man. Sure, we disagree on several issues, but there's a respect there for differing opinion and you can't help but admire that. Any politician would be wise to adopt that stance, not making their campaign about hating the other guy/party but to present the issues.
No, that's not Pollyanna thinking.
The American people aren't stupid. We know when a politician is trying to play us. If they are on our side, we agree with the negative attacks against "the other guy/party" but any attacks directed against us are automatically defended. So far from actually moving anyone, they merely cement a person's beliefs.
Let's be honest; today's politicians are about polling before they respond. Why can't a politician stand on what they believe, what they know in their heart to be the right thing to do?
Fear that if they do, the opponent will twist their words to mean something they don't. We need politicians who can rise above party and run on ideology. If you want my vote, be honest with me and let me decide if I want to vote for you, not your polling group or marketing director.
Don't insult me. Lead me.